Schedule

Here's what they said about the first MX:

"Overall, the conference was great. Really interesting mix to the audience, great conversation and networking." - John Scheider.

"The MX SF 2007 conference was excellent! They managed to take the themes and topics most relevant to creative / experience managers and spend an entire conference focusing on them." - Ben Skelton, Habanero Consulting

Sunday — April 20

Time Event
11:30 AM - 4:30 PM

Pre-Conference Workshop: Process Reboot

imageChanging your process to create experience-driven innovations
This activity-rich workshop provides you with the tools and experience to adapt your design processes to create innovative results. Adaptive Path’s senior interaction designer Kim Lenox brings her popular workshop to San Francisco.
5:00 PM - 7:00 PM Welcome reception
Room of the Dons at the Mark Hopkins hotel
If you’re participating in Kim Lenox’s pre-conference workshop, stick around (you’ve earned it), and if you’re just arriving, come say hello. This will be a great chance to unwind after your travels and get acquainted before the sessions begin. Join us anytime between 5pm-7pm for cocktails and snacks.

Monday, April 21

Time Activity
8:00-9:00 AM Breakfast and Registration
9:00-10:45 AM
image image

Introduction —
Creative Leadership as a Discipline:Brandon Schauer, Experience Design Director Henning Fischer, Design Strategist, Adaptive Path

imageKeynote — Chip Heath, co-author of the best-selling book, “Made to Stick: Why Some Ideas Survive and Others Die” and Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas survive and prosper in the social marketplace of ideas
10:45-11:15 AM Break
11:15-12:30 PM imageRachel Hinman, design strategist for Adaptive Path who is inspired by talking and spending time with the people who live with the experiences she designs. Rachel applies this empathy for people to create business solutions that are valuable to customers and businesses alike

imageCordell Ratzlaff, leading product design for Cisco’s voice, video, and web collaboration products. He is using lessons learned from previous stints at Apple and frog design to help transform Cisco from a technology infrastructure company to one that delivers compelling consumer experiences
12:30-2:00 PM Lunch
2:00-3:30 PM imageSecil Watson, Senior Vice President Internet Channel Strategy, managing the Internet Strategy group at Wells Fargo Bank. Her group is responsible for the customer experience of the Wells Fargo’s web sites and its phone and electronic servicing channels.

imageMargaret Gould Stewart, manager of the User Experience Team for Consumer Products at Google Inc. Her team is comprised of nearly 30 top practitioners in the fields of user experience design and research.
3:30-3:45 PM Break
3:45-5:30 PM imageNathan Shedroff, chair of the ground-breaking MBA in Design Strategy at California College of the Arts (CCA) in San Francisco, CA.

imageRichard Anderson, a user experience practice, management, and organizational strategy consultant with more than 20 years of experience.

imagePeter Coughlan, partner at IDEO, where he leads their Transformation Practice, a group that helps client organizations grow by applying design thinking to organization design and development. Peter has led programs in innovation process design, service excellence, and customer and employee journeys.
6:00 PM - 7:30 PM Opening Night reception
Nothing hits the spot after a day of great talks and big ideas like a drink with an umbrella in it. Join us for happy hour at The Tonga Room & Hurricane Bar at the Fairmont for some tropical fun right after the close of the day one program.
7:30 PM - 9:00 PM Dine Around San Francisco
San Francisco is a food lover’s kind of town. To take the work out of choosing where to dine, we’ve made reservations for parties of 6-8 at places we at Adaptive Path really like. Visit the registration desk to see the options, check out the menus and to sign up.

Tuesday, April 22

Time Activity
8:00-9:00 AM Breakfast and Registration
9:00-10:45 AM Introduction

imageKeynote — Chip Conley, founder and CEO of Joie de Vivre Hospitality, California’s largest boutique hotel company. A popular speaker and innovative leader, Chip is regularly consulted for his opinions, guidance and wisdom on building and maintaining a successful and transformative enterprise.

imageStephen P. Anderson, a consultant, entrepreneur, and speaker, Stephen is passionate about elegant design and the technological innovations that make desirable experiences possible. He is currently the VP of Design at Viewzi, where he hopes to change how people view search results.
10:45-11:15 AM Break
11:15-12:30 PM imageBjörn Hartmann, PhD candidate in Human Computer Interaction at Stanford University and Editor-in-Chief of Ambidextrous magazine, Stanford’s Journal of Design.

imageRyan Freitas, Experience Design Director for Adaptive Path, an experienced and opinionated advocate for user-centered design, as well as an occasional writer, speaker and design award judge.
12:30-2:00 PM Lunch
2:00-3:30 PM imageRyan Armbruster, formerly of SPARC Innovation Program at Mayo Clinic, is now the Chief Experience Officer for OnCURE Medical Corp., one of the nation’s leading operators of free-standing radiation oncology clinics. His focus is on creating the “Extraordinary Patient Experience” for cancer patients.

imageJulie Peters, Brand Manager at Virgin USA, the business development office responsible for launching new Virgin brands in North America
3:30-3:45 PM Break
3:45-5:30 PM imageMatt Jones, one of the founders/lead designer of Dopplr and former creative director for the award-winning BBC News Online and Sapient’s London studio in the first boom. From 2003, he joined Nokia in design research, then as a Director of UX Design.

imageScott Hirsch, founding principal at Management Innovation Group, a strategy consulting firm that works with clients to understand where to play and how to win in world of rapid (and often disruptive) change in markets, technologies, and business models