The New Discipline of Creative Leadership
Brandon Schauer & Henning Fischer
User Experience is a relatively young field. Its time can easily be measured in years, not decades, like marketing; not centuries, like architecture. There are no textbooks, few how-to manuals, and no clear career paths for leading an organization to deliver great experiences.
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Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath
Why do some ideas thrive while others die? And how do you get yours in the first category? Learn practical techniques for making your ideas stick with Chip and Dan Heath, Fast Company columnists and authors of the New York Times and Wall Street Journal bestselling book, Made to Stick.
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The Emerging Mobile Mindset
Rachel Hinman
Most mobile features and services have little-to-no value to the common, everyday user of mobile devices. The results of field studies in the US, Europe, and Asia share an eerily similar user sentiment: “A phone is just a phone. I use it to make calls… maybe text,” or “The Internet on my phone is too slow… and too expensive,” or “It’s too complicated. Why can’t it just be simpler?”
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Creating the Next iPod
Cordell Ratzlaff
Designers often hear “we want to be the next iPod” of whatever product category their client is targeting. Creating the next iPod has become shorthand for product innovation. But focusing on product design alone won’t achieve this.
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The Ascendancy of Customer Experience: Managing from the Middle
Secil Watson
It’s been no more than six years since customer experience was recognized as a discipline within large corporations, both alongside and interacting with more established disciplines of brand management, product design, customer service, and software development.
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The Manager as Tailor: A User-Centered Guide to Managing Creative Teams
Margaret Gould Stewart
Think about the best manager you ever had. What were the traits that made him or her so effective? Chances are, it had to do with a match up of skills, aptitudes, and the right context. So how can managers of creative teams be more affective in their roles and bring out the best in their teams?
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Design is the Future of Business (and vice versa)
Nathan Shedroff
Throughout this decade, organizations of all kinds have caught the innovation bug. They want some of what Apple, Target, P&G, Nike, and other market leaders seem to have. Innovation is now recognized as the best way to competitively drive sustainable growth as business programs crank out graduates who know all of the standard tools of cutting costs, mergers & acquisitions, sell-offs, and the like.
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Interactions and Relationships
Richard Anderson
Managers and executives intent on enabling experience research and design to play a strategic role in their companies need to pay a lot of attention to the nature of the interactions and relationships they and the people who report to them have with others.
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Designing And Leading Organizations To Deliver Great Customer Experiences
Peter Coughlan
In this talk, Peter Coughlan describes some organizations that currently deliver great customer experiences, and suggests how organizations might go about strengthening experience design capabilities when this has not been a focus.
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PEAK: How Great Companies Get Their Mojo from Maslow
Chip Conley
Superstar hotelier and author Chip Conley will demonstrate how to transform the workplace via the three key relationships in business with EMPLOYEES, CUSTOMERS and INVESTORS.
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Leading the Rebellion: Turning Ideas into Reality
Stephen P. Anderson
You’ve got an idea. Maybe it’s a better process that’s a bit unorthodox. Or maybe it’s a new product idea you need to push through your organization. The question is: How does that idea become reality? Between procedure, politics, and other pushbacks, implementing visionary ideas — however promising — requires a lot more than a good prototype or story.
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MX FUTURE | New Interactions: Enlightened Trial and Error
Björn Hartmann
New forms of interaction are radically changing customer experiences — multi-touch creates a bigger world on the iPhone, while gesturing makes for unanticipated fun on the Wii. Are experience designers able to create and work in this new work of physical interactions, or is it just for experts and engineers?
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A House Divided: Two Perspectives on Managing the Customer Experience
Ryan Freitas
Traditional restauranteurs don’t talk much about “managing experience,” but they’ve learned a lot about how to manage one of its hardest problems.
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How Emotion Transforms Experience
Ryan Armbruster
The healthcare experience is a physical and emotional journey. The experience deals with human well-being, and is literally often a matter of life or death. Yet, even in the most remarkably emotional industry, many organizations develop and implement services that remove consideration of human emotions.
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Getting it Right: Brilliant Basics, Magic Touches
Julie Peters
Tackling new territories, like the US, in a time when competition is fierce, has been a challenge. Virgin has learned that they are no longer able to simply hang their hats on their rock-n-roll heritage or slap a coat of red paint on something and have a quick win with customers.
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Social Software, Not Social Networks
Matt Jones
“Social software” is in a transition period from a fad and feature to becoming the infrastructure of good future products and services, where it will serve as the foundation of new social utilities.
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What’s Wrong With Strategy? Is Experience the Answer?
Scott Hirsch
Strategic management is largely about determining how best to adapt a corporation to the changing external market. Historically, traditional analytic processes have been a reliably predictive tool for defining and evaluating strategic options… you could start by just looking at “the numbers.”
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Pre-Conference Workshop: Process Reboot
Kim Lenox
Changing your process to create experience-driven innovations
This activity-rich workshop provides you with the tools and experience to adapt your design processes to create innovative results. Adaptive Path’s senior interaction designer Kim Lenox brings her popular workshop to San Francisco.
“The material was so powerful and relevant I could immediately start implementing what I learned from the workshop, the moment I returned back to the office.”
— Nicole Coddington, Senior Interaction Designer, Microsoft Surface
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Location:
InterContinental
Mark Hopkins Hotel
999 California Street
San Francisco, CA
Key topics
- Overcoming organizational inertia
- Managing toward a vision
- The secrets of innovation, and how to apply them to your work
- Building a creative team
- Bringing emotional resonance to the experiences you deliver
- Embedding design practices throughout your company
Industries Addressed
- Internet and web
- Health care
- Media and news
- Consumer products
- Product design
- Financial services