Sessions

"I love the educational atmosphere. It's great to learn from folks who are eager to learn themselves. Their ability to relate their experiences to the course material was really effective."
— Jason Goldman, Google

Pre-Conference Workshop: A User’s Guide to Managing Experience Teams

Presented by Margaret Gould Stewart
Sunday 03/01/09 1:00-5:00

Last year, Margaret gave a 45-minute talk on techniques for managing design teams. It was our highest-ranked session, so we asked her back to offer a 3-hour workshop that provides more opportunity for discussion, activities and feedback.
In this workshop you will:

Learn about prioritization and project tracking
Gain insight into career [...]

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If Not Now, When? Customer Experience In A Recession

Presented by Bruce Temkin
Monday 03/02/09  9:15-10:00
Over the last several years, firms have become more attuned to the importance of customer experience. But the economic downturn puts new pressure on firms. In this environment, is customer experience still important? Absolutely. This talk will explore why customer experience remains important in a recession and provide guidance on [...]

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Re-designing Design

Presented by David Butler
Monday 03/02/09  10:00-10:30
How can we design Coca-Cola for forever? How can we leverage design strategically to create love for our brands, innovation for our company and a more sustainable future for our planet? We will discuss how we’re re-designing the meaning, impact, role and future of design at Coca-Cola to create sustainable [...]

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Experience at the Table: An Executive View of the Value of UX

Jay Herratti & Kate Rutter
Monday 03/02/09  11:00-11:30
Jay Herratti, CEO of Citysearch, and Kate Rutter, Senior Practitioner
at Adaptive Path, will discuss the recent unveiling of the new Citysearch.com:
a more local, social and mobile site with innovations designed to provide users
with a new local neighborhood search experience. They will also discuss how
Citysearch leverages the overall user experience [...]

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Why Designers Fail and What to Do About It

Presented by Scott Berkun
Monday 03/02/09  11:30-12:15
All those who participate in design, from interaction designers, to usability engineers, to IA masters, fall victim to the same kinds of challenges when trying to bring good design into the world. From politics, to hubris, to downright incompetence, what can we learn by confessing to, and examining the causes [...]

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MONDAY AFTERNOON WORKSHOPS: Experience Strategy Challenge

Monday 03/02/09  2:00-5:30
What is experience strategy?
Solve a business case using new tools and tactics with our five workshop leads.

Six Thinking Hats
Josh Levine
Building the Business Case for User Experience
Michael Meyer
Picture it! — Visual Solutions for Stagnant Organizations
Kate Rutter
Get Inside the Mind of Your CMO
Sara Beckman
Guerilla, No-Holds Barred, Possibly Illegal in 15 States, Tactics for Defining UX [...]

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The Designful Company

Presented by Marty Neumeier
Tuesday 03/03/09  9:15-10:00
In an era of fast-moving markets and leap-frogging innovators, companies can no longer merely “unlock” wealth. Today they have to actively “create” wealth, or end up in the fossil layers of business history. As a result, brand-builders have a once-in-a-lifetime opportunity to play a key role in the next management [...]

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Intense Collaboration: How TiVo Does It

Margret Schmidt & Peter Merholz
Tuesday 03/03/09  10:00-10:45
10 years after it launched, and facing remarkable competitive challenges, TiVo is still the brand leader in DVRs, and is moving toward becoming the hub of the digital entertainment center. Through it all, it has maintained remarkably high quality, and provides an intuitive experience in a field known for [...]

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Communicating the Value of Design

Presented by Sara Beckman
Tuesday 03/03/09  11:15-12:00
Designers have struggled for years to establish the value of their work to those outside the design profession. In recent years, increasing empirical evidence is being amassed on the value of design, but the challenge remains of selling specific designs or design features, design processes, or investments in design talent [...]

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Extending the Zappos Experience through Social Media

Presented by Brian Kalma
Tuesday 03/03/09  12:00-12:30
This session will examine the components necessary to succeed in today’s (and tomorrow’s) always-available, personalized and casual online environment. Not being afraid to talk to customers can’t just happen overnight, however. Learn about building a culture based on customers, real corporate transparency and what happens if everyone — from the [...]

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Engineering Great Experiences: How Google’s Focus on the User Drives Innovation

Presented by Margaret Gould Stewart
Tuesday 03/03/09  2:00-2:45
Building a design practice with an engineering-driven culture is a challenge; particularly so when it involves iconic products like Google Search. What are the ways in which Google keeps its focus on the user to create innovative products? Margaret Stewart, former UX manager for Consumer Products and now head [...]

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Selling Experience Design to the Corporation - An Experience Design Approach to Designing Teams, Processes and Change

Presented by Steven Keith and Kara Taff
Tuesday 03/03/09  2:45-3:15
Steven Keith (from Capstrat) and Kara Taff (from Blue Cross) will tell the story of how one large organization changed their strategy, process, team and ultimately the whole organization to prepare for the changes in online Health Care.
This presentation will focus on:
1. TEAM: How Blue Cross and [...]

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The Back of the Napkin: Solving Today’s Problems With Pictures

Presented by Dan Roam
Tuesday 03/03/09  3:45-4:45
2009 presents more challenges to our businesses, communities, nations, and world than any of us have ever seen. How we choose to look at these problems will determine how we will solve them. In this session, Dan will introduce his revolutionary new way of looking at problems, seeing patterns within [...]

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