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"I love the educational atmosphere. It's great to learn from folks who are eager to learn themselves. Their ability to relate their experiences to the course material was really effective."
— Jason Goldman, Google

Creating the Next iPod


Cordell Ratzlaff

Designers often hear “we want to be the next iPod” of whatever product category their client is targeting. Creating the next iPod has become shorthand for product innovation. But focusing on product design alone won’t achieve this. Products reflect the environment in which they are forged, and most companies today don’t have a corporate culture conducive to creating great products. Drawing on experience from Apple, frog design, and Cisco, this talk will help you understand what it takes to create a culture that fosters breakout products.

One Response to “Creating the Next iPod”

  1. MX 2008 » Blog Archive » Four New Slide Decks Posted Says:
    May 1st, 2008 at 12:07 pm

    […] MX. Kim Lenox’s pre-conference deck went up already and now we’ve added slides for Cordell Ratzlaff, Margaret Stewart, Matt Jones and Nathon […]

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