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"I love the educational atmosphere. It's great to learn from folks who are eager to learn themselves. Their ability to relate their experiences to the course material was really effective."
— Jason Goldman, Google

Design is the Future of Business (and vice versa)


Nathan Shedroff

Throughout this decade, organizations of all kinds have caught the innovation bug. They want some of what Apple, Target, P&G, Nike, and other market leaders seem to have. Innovation is now recognized as the best way to competitively drive sustainable growth as business programs crank out graduates who know all of the standard tools of cutting costs, mergers & acquisitions, sell-offs, and the like. The trouble is that most companies are poorly prepared to innovate and they’ve found it much easier to preach than to practice. Nathan Shedroff will discuss the new MBA in Design Strategy program at CCA and how it addresses this problem.

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