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"I love the educational atmosphere. It's great to learn from folks who are eager to learn themselves. Their ability to relate their experiences to the course material was really effective."
— Jason Goldman, Google

What’s Wrong With Strategy? Is Experience the Answer?



Scott Hirsch

Strategic management is largely about determining how best to adapt a corporation to the changing external market. Historically, traditional analytic processes have been a reliably predictive tool for defining and evaluating strategic options… you could start by just looking at “the numbers.” However, this has all changed with the rise of the web and the power unleashed by information transparency, customer communities, “open” business models, and the almost unfathomable reach of monetization engines like Google. Strategy now requires a whole new set of tools to understand where to play and how to win in a non-linear world. Building on client experience in the rapidly changing industries of media and telecom, Scott Hirsch will lead a discussion to ask: Is Experience the Answer?

One Response to “What’s Wrong With Strategy? Is Experience the Answer?
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  1. MX 2008 » Blog Archive » More Slides are Up Says:
    May 9th, 2008 at 12:05 pm

    […] Scott Hirsch - MIG […]

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